WHAT'S IN a NAME? MOVIE - AIRUSH KITEBOARDING
The new What’s in a Name? movie is the biggest video feature to come out of Airush Kiteboarding since 2014.
Rather than just produce a film to serve product campaigns, airush wanted to create a complete movie involving every aspect of Airush to tell the story of the brand itself.
Filmed in the three locations of Cape Town, Mauritius and Brazil, the sixteen minute feature is a beautifully shot masterpiece and a true testament to the Airush brand. The movie showcases the utmost talent of the riders and what they are truly capable of, but also the people that brought the project to life.



DIRECTORS
Bas Koole & Ydwer van der Heide
DIRECTORS OF PHOTOGRAPHY
Bas Koole & Ydwer van der Heide
EXECUTIVE PRODUCERS
Airush Kiteboarding
PRODUCERS
TheBank (https://bythebank.nl) & Ydwer.com (https://ydwer.com)
EDITOR
Bas Koole
CO-EDITOR
Ydwer van der Heide
POST PRODUCTION
TheBank
CREATIVE DIRECTIONS
Ydwer van der Heide & Clinton Filen
Featuring
- Alex Pastor
- Anthar Racca
- Bruna Kajiya
- Carl Ferreira
- Julien Kerneur
- Oswald Smith
- Reider Decker
SOUNDTRACK
INTRO / Sean Koch Trio - “Welcome To The Light” (composed and written by Sean Koch, published by Budde Music) https://www.facebook.com/seankochtrio/
SOMEWHERE IN AFRICA / Kyle Watson - “Toys” https://soundcloud.com/red-bull-studi...
SOMEWHERE IN BRAZIL / Two Strokes - “Paradise”
BACK IN AFRICA / Sean Koch Trio - “Flow” (composed and written by Sean Koch, published by Budde Music) https://www.facebook.com/seankochtrio/
DIAMANTE EM BRUTO / Los Tacos - “Mira Mira” https://www.facebook.com/lostacosSA/
DUSK TILL DAWN / Sean Koch Trio - “Lift You Up” (composed and written by Sean Koch, published by Budde Music) https://www.facebook.com/seankochtrio/
THE MEXICAN / Super Unknown
Get Social with Airush Kiteboarding.
Follow Us On Facebook: https://www.facebook.com/AirushIntern...
Follow Us On Instagram: https://www.instagram.com/airushkites/
Recent Posts
-
2026 Duotone Rebel D/LAB Review: 30-Knot Test
The Brazilian Brothers are ready to provide honest feedback on the 2026 Rebel D/LAB by Duotone. Th …13th Oct 2026 -
2026 Duotone Jaime SLS Kiteboard Review
The Brazilian Brothers are back to bring you another product review. Today, their focus is on the …13th Oct 2026 -
Manera Pocket Wing Belt Overview
Jeff met up with Billy Ackerman from F-One on the beach at the KoGL Test Fest to take a look at th …9th Oct 2026