WHAT'S IN a NAME? MOVIE - AIRUSH KITEBOARDING
The new What’s in a Name? movie is the biggest video feature to come out of Airush Kiteboarding since 2014.
Rather than just produce a film to serve product campaigns, airush wanted to create a complete movie involving every aspect of Airush to tell the story of the brand itself.
Filmed in the three locations of Cape Town, Mauritius and Brazil, the sixteen minute feature is a beautifully shot masterpiece and a true testament to the Airush brand. The movie showcases the utmost talent of the riders and what they are truly capable of, but also the people that brought the project to life.



DIRECTORS
Bas Koole & Ydwer van der Heide
DIRECTORS OF PHOTOGRAPHY
Bas Koole & Ydwer van der Heide
EXECUTIVE PRODUCERS
Airush Kiteboarding
PRODUCERS
TheBank (https://bythebank.nl) & Ydwer.com (https://ydwer.com)
EDITOR
Bas Koole
CO-EDITOR
Ydwer van der Heide
POST PRODUCTION
TheBank
CREATIVE DIRECTIONS
Ydwer van der Heide & Clinton Filen
Featuring
- Alex Pastor
- Anthar Racca
- Bruna Kajiya
- Carl Ferreira
- Julien Kerneur
- Oswald Smith
- Reider Decker
SOUNDTRACK
INTRO / Sean Koch Trio - “Welcome To The Light” (composed and written by Sean Koch, published by Budde Music) https://www.facebook.com/seankochtrio/
SOMEWHERE IN AFRICA / Kyle Watson - “Toys” https://soundcloud.com/red-bull-studi...
SOMEWHERE IN BRAZIL / Two Strokes - “Paradise”
BACK IN AFRICA / Sean Koch Trio - “Flow” (composed and written by Sean Koch, published by Budde Music) https://www.facebook.com/seankochtrio/
DIAMANTE EM BRUTO / Los Tacos - “Mira Mira” https://www.facebook.com/lostacosSA/
DUSK TILL DAWN / Sean Koch Trio - “Lift You Up” (composed and written by Sean Koch, published by Budde Music) https://www.facebook.com/seankochtrio/
THE MEXICAN / Super Unknown
Get Social with Airush Kiteboarding.
Follow Us On Facebook: https://www.facebook.com/AirushIntern...
Follow Us On Instagram: https://www.instagram.com/airushkites/
Recent Posts
-
How to Install the Foil Drive Universal Mini Pod
The Foil Drive Universal Mini Pod is designed to be a tool-free, low-drag, and faster way to insta …25th Jun 2026 -
Three Things Holding Back Intermediate Foilers
Jeff and Tucker are jumping into the intermediate zone of a foiler. When you hit that intermediate …25th Jun 2026 -
GKA Mykonos, Part 3: More Athlete Interviews Before the Storm
The Brazilian Brothers are back on the beach in Mykonos, Greece, for the GKA Big Air Kite World Cu …25th Jun 2026