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Privacy Policy

MACkite Boardsports Privacy Policy

Last Updated: January 21, 2026

The Privacy Policy describes how MACkite Boardsports (collectively, “MACkite” “we” and “us”) process personal information about you. This Privacy Policy applies when you engage with us online or offline, such as when you visit or use our websites, contact our customer service team, engage with us on social media, visit our retail store, purchase our products, or otherwise interact with us.

This Policy does not apply to personal information processed in connection with applications to work for us or to personal information collected in the course of your employment. Our Workforce Privacy Notice applies to that personal information. Please contact Human Resources to obtain a copy of our Workforce Privacy Notice.

BY USING THE SITE, MAKING A PURCHASE WITH US, OR OTHERWISE PROVIDING US WITH YOUR PERSONAL INFORMATION, YOU ARE CONSENTING TO THE PRIVACY POLICY. PLEASE READ IT CAREFULLY.


Categories of Personal Information We Collect

We collect the following categories and types of personal information with your consent or as otherwise required or permitted by law:

  • Contact Information: We collect full name, email address, shipping address, telephone number, and business contact information.
  • Identifiers: We collect Internet protocol address and username and password.
  • Personal Characteristics or Traits: We collect gender, general age, and nationality.
  • Financial Information: We collect financial or bank account information, tax-related information, wire instructions, and billing address.
  • Commercial Information: We collect records of products or services purchased, obtained, or considered.
  • Internet or Electronic Usage Data: We collect data related to network and website interaction history, IP address, interaction with advertisements and browsing time.
  • Geolocation Data: We collect geolocation data including the general region or area from which you access our Sites.
  • Professional or Employment Information: We may collect your job title, office location, business contact details, and company entity when you contact us on behalf of a third-party.
  • Inferences: We use information from the categories of personal information described above in order to create a profile about you.

Sources of Personal Information

We collect information in a variety of ways:

  • Directly from you: We collect contact information, identifiers, personal characteristics or traits, financial information, commercial information, audio/visual data, professional or employment information, and inferences that you provide directly to us. This includes when you make an account with us or if you otherwise provide that information directly to us.
  • When you visit our store: When you visit our store, we also collect contact information and audio/visual data.
  • When you visit our Site: When you access our Site, we collect identifiers, commercial information, geolocation data, internet or electronic usage data, and inferences using tools like browser cookies.
  • From third parties: We may collect contact information, identifiers, financial information, personal characteristics or traits, sensitive information, commercial information, inferences, and professional or employment information from third parties including our service providers.
  • Social media platforms: Depending on the information you choose to share and your privacy settings, we may collect contact information, identifiers, personal characteristics or traits, financial information, commercial information, internet or electronic usage data, audio/visual data, geolocation data, professional or employment information, education information, sensitive information, and inferences. Based on the way you have set your privacy settings on your social media accounts, most social media platforms, like Facebook and Instagram, analyze data about how you interact with our Sites and combine it with information on other users to provide us information about you. In addition, we may receive information about you if other users interact with us on social media and information about you is visible to us, for example the fact that you are “friends” or other public-facing profile information.

Purposes for Collecting Personal Information

We use your personal information for the following purposes:

  • Purchases: We use contact information, identifiers, financial information, and commercial information to allow you to make a purchase, process your payment, provide you with a receipt or order confirmation, provide order updates, and deliver the products you have purchased.
  • Account: We use contact information, identifiers, financial information, and commercial information to allow you to create an account and to administer your account including processing and redeeming discounts and credits.
  • Transactional: We use contact information, identifiers, financial information, professional or employment information, and commercial information to: (i) communicate with you; (ii) provide you with customer assistance; and (iii) administer contracts with our vendors and service providers and provide supporting business activities such as billing and collections, procurement, and tax related activities.
  • The Chat Feature: We use all information provided to us during a chat session to provide you with customer service. If you use the Chat Feature on the Site to chat with a customer service representative, we will have access to a transcript of the chat session. This transcript may include contact information, identifiers, personal characteristics or traits, financial information, commercial information, audio/visual data, professional or employment information, education information, and sensitive information.
  • Analytical Purposes: We use identifiers, internet or electronic usage data, geolocation data, commercial information, personal characteristics or traits, education information, sensitive information, and inferences to analyze preferences, trends and statistics.
  • Marketing and Promotional Purposes: We use contact information, identifiers, personal characteristics or traits, commercial information, internet or electronic usage data, audio/visual data, geolocation data, professional or employment information, education information, sensitive information, and inferences to improve our marketing efforts, conduct market research, administer sweepstakes and contests, administer promotions, and to provide you with information about us, including personalized marketing communications. We may also send you reminders if you leave items in your cart.
  • Maintenance and Improvement of our Sites and Systems: We use identifiers, geolocation data, commercial information, audio/visual data, and internet or electronic usage data to improve our Sites and systems, provide and maintain functionality on our Sites and systems, and help us diagnose technical and service problems and administer our Sites and systems.
  • Develop and Improve Our Products and Services: We use contact information, identifiers, personal characteristics or traits, financial information, commercial information, internet or electronic usage data, audio/visual data, geolocation data, professional or employment information, education information, sensitive information, and inferences to help us develop new products and services and to improve and analyze our existing products and service offerings.
  • Security and Fraud Prevention: We use contact information, identifiers, personal characteristics or traits, financial information, commercial information, internet or electronic usage data, audio/visual data, geolocation data, professional or employment information, education information, sensitive information, and inferences to: (i) protect us, our employees, and our Site, premises, assets, systems, products, services and intellectual property, including from fraud, theft, and misconduct; (ii) enforce our policies and terms; (iii) conduct vendor due diligence; and (iv) detect and prevent fraud, theft and misconduct including by verifying the identity of those we are conducting business with.
  • Legal: We use contact information, identifiers, personal characteristics or traits, financial information, commercial information, internet or electronic usage data, audio/visual data, geolocation data, professional or employment information, education information, sensitive information, and inferences to comply with our legal obligations, including reporting requirements, and defend ourselves in legal proceedings, and protect our company and our property, employees, and others through legal proceedings.
  • Other Purposes: We may use contact information, identifiers, personal characteristics or traits, financial information, commercial information, internet or electronic usage data, audio/visual data, geolocation data, professional or employment information, education information, sensitive information, and inferences for other reasons we may describe to you.

How We Share Personal Information

We share personal information in the following circumstances or as otherwise described in this Privacy Policy:

  • Service Providers: We may share personal information with vendors, contractors, agents, and service providers (collectively, “Service Providers”) who support the operation of our Site, stores, and our business and who need access to such information to carry out their work for us (including, for example, cloud hosting, payment processing, order fulfillment, email delivery, marketing, insurance, operating systems and platforms, and customer support services). In some cases, such as payment processors, the Service Provider may directly collect the information from you on our behalf.
  • Marketing/Analytics/Advertising Partners: We may share personal information with third-party marketing, analytics or advertising partners, including social media platforms and networks, for commercial purposes such as sending you marketing emails.
  • Professional Advisors: We may share information with professional advisors, such as lawyers, bankers, tax consultants, auditors, and insurers, where necessary in the course of the professional services that they render to us.
  • Government Entities: We share information with regulatory and government entities including government, administrative, law enforcement and regulatory agencies; tax authorities; and other public agencies or authorities if we think we should in order to comply with any applicable law, regulation, legal process or other legal obligation. This includes cooperating with law enforcement when we think it is appropriate, obtaining legal remedies or limiting our damages, and to enforcing or protecting our contracts, legal rights or the rights of others, including by responding to claims asserted against us.
  • With Your Consent or At Your Direction: We may share information with third parties whenever you consent to or direct such sharing.
  • Other Reasons: We may share information for other reasons we may describe to you.

We Combine Information

We combine information we obtain from different sources including publicly available information. For example, we may combine information that we have collected offline with information we collect online. We combine information that we have collected across other third-party sites. We combine information across devices, such as computers and mobile devices. We may also combine information we get from a third party with information we already have.

Google Analytics

We use analytics services provided by Google Analytics. If you would like more information on how Google uses data when you visit or use our Sites, please visit www.google.com/policies/privacy/partners. If you would like to opt-out, Google provides an opt-out tool which is available at https://tools.google.com/dlpage/gaoptout.

Third-Party Payment Processors

We use third-party payment processors to assist with processing your payment information. If you pay with a credit card or other form of electronic payment, the payment information that you provide is transmitted directly to the payment processor who will process and store your personal information.

If you choose to use PayPal to make a purchase through the Site, you will be directed to the PayPal website and will provide your payment information directly to PayPal. PayPal’s privacy statement, available at https://www.paypal.com/webapps/mpp/ua/privacy-full, applies to the information you provide to PayPal. PayPal will provide some personal information – such as your delivery address, email address, and telephone number – to us. We will process the personal information we receive from PayPal in accordance with this Privacy Policy.

Security

We follow generally accepted industry standards to protect the personal information submitted to us and have implemented reasonable technical, organization, administrative and physical measures to protect personal information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security and encourage you to use websites and share information with caution.

If we become aware of a breach that affects the security of your personal information, we will provide you with notice as required by applicable law. To the extent permitted by applicable law, we will provide any such notice that we must provide to you under applicable law at your account’s email address. By using the Services, you agree to accept notice electronically.

The Sites Are Not Intended for Children

Our Site is not directed to individuals under the age of 13. We also do not knowingly collect or store any personal information from anyone under the age of 13. If you are a parent or guardian and believe we may have inadvertently collected personal information from your child, please notify us at 1-800-622-4655.

Your Choices

Marketing Emails and Newsletters

You can opt out of marketing or advertising emails and newsletters by using the "unsubscribe" link or mechanism noted in communications you receive from us. Once we process your request, we will cease using the information for such purposes at no charge to you. If you opt out of getting marketing messages, you will continue to receive messages from us about your relationship with us where permitted by law. You can also opt out of marketing emails and newsletters by contacting our customer service department at 1-800-622-4655.

Phone Calls, Text Messages, and Other Mobile Messages

You have the choice to opt in to receiving communications from us on the mobile phone number(s) you share with us. By enrolling, signing up, opting-in, or otherwise agreeing to participate or receive mobile messages, you agree to our Mobile Messaging Terms of Service. If you choose to opt-in, MACkite, our affiliated, and our service providers, contractors, and agents, will send you mobile messages in various formats including telephone calls, text messages, alerts, short message service messages, multimedia messaging service, graphic images, graphic messages, images, and any other mobile transmissions. You do not have to opt in to use and enjoy our products or services.

Standard text messaging charges may apply. You may choose to opt out at any time. You may opt-out by texting STOP, QUIT, CANCEL, OPT-OUT, and/or UNSUBSCRIBE. Our mobile messaging platform may not recognize requests that modify the foregoing commands. You can also opt-out of telemarketing by contacting our customer service department.

Processing in the United States and Canada

Please be aware that information we obtain about you will be processed in the United States and across Canada by our service providers or us. By using the Sites or our services, you acknowledge your personal information may be transferred to and processed in jurisdictions outside your own as described in this Privacy Policy. Please be aware that the data protection laws and regulations that apply to your personal information transferred to the United States, Canada or other jurisdictions may be different from the laws in your country of residence. The United States may not afford the same level of protection as laws in your own country.

Notice of Collection/California Privacy Rights

If you are a California resident, this section applies to you.

The California Shine the Light law (Cal. Civ. Code § 1798.83) permits residents of California to request certain details about how their information is shared with third parties for the third-parties’ direct marketing purposes.

California Consumer Privacy Act (“CCPA”).

Categories, Sources, and Uses of Personal Information We Collect. In the preceding 12 months, we have collected the following categories of personal information: contact information, identifiers, financial information, commercial information, internet or electronic usage data, audio/visual data, geolocation data, professional or employment information, and inferences.

Use or Disclosure of Sensitive Personal Information: In the preceding 12 months, we have not used or disclosed sensitive personal information for purposes to which the right to limit use and disclosure applies under the CCPA.

Sale or Sharing of Personal Information: In the preceding 12 months, we have “sold” or “shared” (as those terms are defined in the CCPA) the following categories of personal information: identifiers, commercial information, internet or electronic usage data, geolocation data, and inferences to marketing/analytics/advertising partners. We do not knowingly sell or share the personal information of minors under the age of 16.

Disclosure for a Business Purpose

In the preceding 12 months, we have disclosed the following categories of personal information to the following categories of third-party recipients:

  • Contact Information
    • Marketing/Analytics/Advertising Partners
    • Operating Systems and Platforms
    • Government Entities
  • Identifiers
    • Service Providers
    • Marketing/Analytics/Advertising Partners
    • Operating Systems and Platforms
    • Government Entities
  • Financial Information
    • Service Providers
    • Operating Systems and Platforms
    • Government Entities
  • Geolocation Data
    • Service Providers
    • Marketing/Analytics/Advertising Partners
    • Operating Systems and Platforms
  • Internet or Electronic Usage Data
    • Service Providers
    • Marketing/Analytics/Advertising Partners
    • Operating Systems and Platforms
  • Professional or Employment Information
    • Service Providers
    • Operating Systems and Platforms
  • Audio/Visual Data
    • Service Providers
    • Operating Systems and Platforms
  • Inferences
    • Service Providers
    • Marketing/Analytics/Advertising Partners
    • Operating Systems and Platforms

For a more expansive description of the categories of recipients and business purposes for which we share personal information, please see the How We Share Personal Information section above.

Your Rights Under the CCPA

Subject to certain exceptions and limitations, the CCPA affords California consumers the following rights:

  • You have the right to request that we tell you (i) the categories of personal information we have collected, sold, or shared about you, (ii) the sources of that information, (iii) the business or commercial purposes for collecting, selling or sharing the personal information; and (iv) the categories of third-parties to whom we have disclosed, sold or shared personal information.
  • You have the right to request that we provide you with a copy of your personal information.
  • You have the right to request that we delete personal information that we have collected from you.
  • You have the right to opt-out of the sale of your personal information.
  • You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising.
  • You have the right to correct inaccurate personal information that we hold about you.
  • You have the right to not be discriminated against for exercising any of your CCPA rights.

We will not discriminate against you, deny you services, charge you a different price, or provide you with a lesser quality of services if you exercise any of your CCPA rights.

Exercising Your Rights

To exercise any of your rights, please call us toll free at 1-800-622-4655. For all requests, other than requests to opt out of the sale or sharing of your personal information, you must provide us with your name, email address, phone number, and mailing address. We will verify your identity by matching the information we have collected against the information you have provided. Failure to provide the foregoing information may prevent us from processing your request.

For requests to opt-out of the sale of personal information or behavioral/targeted advertising, we do not need to verify your identity and you only need to provide your name and email address. If you have requested that we correct your personal information, we may contact you to request additional information about the personal information that you believe is inaccurate, including supporting documentation.

In order to designate an authorized agent to act on your behalf, you must send a signed, written authorization to us by having your agent upload it through our webform with your request. Failure to do so may prevent us from complying with your request.

Nevada Privacy Rights

If you are a Nevada resident, you may request that we stop selling certain categories of personal information that we collect. To submit a request please call us toll free at 1-888-622-4655. For all requests, you must provide us with your name, email address, phone number, and mailing address so that we can verify your identity by matching the information we have collected against the information you have provided. Failure to provide all of the foregoing information may prevent us from processing your request.

Additional State Privacy Rights

This section applies to you if you are a resident of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia.

We set forth above the categories of personal information we process, the purpose for processing personal information, the categories of personal information shared, and the categories of third parties with whom personal information is shared. Please see the sections above titled Categories of Personal Information We Collect, Sources of Personal Information, and Purposes for Collecting Personal Information.

Your Rights

Subject to certain exceptions and limitations, consumers in the states listed above have the following rights:

  • You have the right to request that we confirm whether we are processing your personal data and to access your personal information by obtaining a copy of your personal data.
  • You have the right to correct inaccurate personal information that we hold about you, taking into account the nature of the personal data and the purposes of the processing of the data.
  • You have the right to request that we delete personal information that we have collected from you or obtained about you.
  • You have the right to opt out of the processing of the personal information for purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) automated decision-making or profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.
  • If you are a Delaware consumer or an Oregon consumer, you have the right to request that we provide you the categories of third parties to whom we have disclosed your personal information.
  • If you are a Maryland consumer or a Minnesota consumer, you have the right to request that we provide you with a list of the third parties to whom we have disclosed your personal information.
  • If you are an Oregon consumer, you have the right to request that we provide you the categories of personal information that we process about you.

Exercising Your Rights

To exercise any of your rights, please call us toll free at 1-800-622-4655. For all requests, other than requests to opt out of the sale or sharing of your personal information, you must provide us with your name, email address, phone number, and mailing address. We will verify your identity by matching the information we have collected against the information you have provided. Failure to provide the foregoing information may prevent us from processing your request.

For requests to opt-out of the sale of personal information or behavioral/targeted advertising, we do not need to verify your identity and you only need to provide your name and email address. If you have requested that we correct your personal information, we may contact you to request additional information about the personal information that you believe is inaccurate, including supporting documentation.

Appealing Our Decision

If we refuse to take action on your request, you may appeal our decision within a reasonable period of time, not to exceed 90 calendar days from the date of your receipt of our response. You may exercise your appeal rights by calling us toll free at 1-800-622-4655. Please include your full name, the basis for your appeal, and any additional information you would like us to consider.

Canada Privacy Rights

Your Rights

Subject to certain exceptions and limitations, if you are a resident of Canada you have the following rights:

  • Your right of access: Upon your written request, subject to certain exceptions, we will inform you of the existence, use, and disclosure of your personal information and will provide you with a copy of that personal information within the timeframes provided for by law. Access requests should be sent to us using the contact information below. We try to respond to all legitimate requests within one month. Occasionally, if required or permitted by law, it could take us longer than one month if your request is particularly complex or you have made a number of requests. In these cases, we will notify you and keep you updated. Depending on the scope of your request, or if you require additional copies, we may need to charge you a reasonable fee where permitted under law.
  • Your right to rectification: If the personal information we hold about you is inaccurate or incomplete, you are entitled to have it rectified. If you are entitled to rectification and if we’ve shared your personal information with others, we will let them know about the rectification where possible and where this would not involve disproportionate effort. If you ask us, where possible and lawful to do so, we will also tell you who we have shared your personal information with so that you can contact them directly.
  • Your right to be forgotten: If you are a resident of the province of Quebec, you have the right to control the dissemination of your personal information. As such, you may request that we de-index (i.e. delist from search results) any hyperlinks associated with your name and that provide access to your personal information if the underlying dissemination of your personal information contravenes the law or a court order, or if it otherwise causes serious injury to your reputation or privacy. This also includes your right to re-index (i.e. list in search results) any hyperlinks associated with your name where doing so can prevent the perpetuation of a serious injury to your reputation or privacy. You can contact us for assistance in deleting personal information previously provided to us. Please note that we will take a reasonable amount of time to process your request.
  • Your right to personal information portability: If you are a resident of the province of Quebec, you have the right, in certain circumstances, to obtain the personal information that you have provided us with (in a structured, commonly used and machine-readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.
  • Your rights in relation to automated decision-making and profiling: If you are a resident of the province of Quebec, you have the right to know if we use your personal information to render a decision based exclusively on automated processing of such information. Upon request, you also have the right to know the categories of personal information used to render the decision, the reasons, and the principal factors that led to that decision. You have the right to correct the information used to render the decision, if you notice any inaccuracy. Lastly, you can submit observations in support to a request to review any automated decision reached using your personal information.
  • Your right to request information about data processing: You may contact us to request information about our data processing activities, namely what personal information was collected from you and how to process it. You may ask us to clarify the categories of persons that have access to your personal information and the applicable retention period for that information.
  • Your right to withdraw consent, deactivate your account, or unsubscribe: You have the right to withdraw your consent to our collection, use, and disclosure of personal information at any time. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Exercising Your Rights: To exercise any of your rights, please call us toll free at 1-888-622-4655. For all requests, you must provide us with your name, email address, phone number, and mailing address. We will verify your identity by matching the information we have collected against the information you have provided. Failure to provide the foregoing information may prevent us from processing your request. If you have requested that we correct your personal information, we may contact you to request additional information about the personal information that you believe is inaccurate, including supporting documentation.

Contact Us

If you have any questions about this Policy or our data practices, please contact us at 1-800-622-4655.

Updates to Our Privacy Policy

From time to time, we may change our privacy policy. We will post an updated copy on the website where this appears. Please check our website periodically for updates. The “Last Updated” legend above indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on any of our Sites.