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Airush Kiteboarding is entering a defining new era, one shaped by deep roots, proven performance, and a renewed commitment to innovation. Longtime team rider, world champion, and product visionary Alex Pastor has officially stepped into the role of Owner and CEO, marking a major milestone for one of kiteboarding’s most respected brands. This transition is more than a leadership change—it represents a return to fundamentals. With new shareholders, a refreshed structure, and a crys …