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Airush Kiteboarding is entering a defining new era, one shaped by deep roots, proven performance, and a renewed commitment to innovation. Longtime team rider, world champion, and product visionary Alex Pastor has officially stepped into the role of Owner and CEO, marking a major milestone for one of kiteboarding’s most respected brands. This transition is more than a leadership change—it represents a return to fundamentals. With new shareholders, a refreshed structure, and a crys …

Alex Pastor/Airush - Back to Brazil Alex Pastor, one of the most loved and well-known names in the kiteboarding industry, has recently unleashed his latest raw video of his first couple of sessions after his most recent shoulder injury. This is one kiter that we love seeing time and time again because, even when he's adjusting from his surgery, he still kicks it as big as possible. Pastor undoubtedly shines in this video, just as he does in nearly everything he accomplishes in kiteboarding. I …

Check out this short vid... Alex Pastor, Christophe Tack, Aaron Hadlow and Sam Medysky shredding a secret spot in Cape Town known as "The Pond". And they are all throwing down hammers. In fact check out the, well..., whatever it is at 1:30.  Check out their facebook pages below and give them all some love! www.facebook.com/AlexPastorKite www.facebook.com/ChristopheTack www.facebook.com/AaronHadlowOfficialPage www.facebook.com/SamMedyskyKiteboarding …