Armada Presents SNOWCITIES - Episode 1: Michigan

SNOWCITIES - Episode 1: Michigan

Snow has officially hit in Michigan, and it looks like it's here to stay. While some people may be building up their blanket and hot cocoa inventory, others are out testing the slopes and feeling the winter breeze hit like an icy ton of bricks. While Michigan is not always the first place skiers think of when they imagine beautiful slopes, there is plenty to be seen and conquered in the Michigan cities. Mike Hornbeck, an Allegan native, shows that everyone can be creative and have fun, even if there isn't a slope within an hour's drive (which we all know that, in Michigan, an hour can be a very long drive in the snow). Enjoy Hornbeck's journey through Michigan's cities, testing the possibilities of its snowy architecture.

Did you know? MACkite has snow (gear)!

Well, we tried to rhyme. Anyway, MACkite is now offering our snow gear expertise on snowboards and skis. Are you unsure of what you should be using this winter? Feel free to give us a call or hit us up on our live chat. We're more than happy to help.

Ski brands we carry:

• Line
• Nordica

Snowboard brands we carry:

• Bataleon
• Flow
• Rome
• Never Summer

Video Synopsis:

Mike Hornbeck has moved back home to Michigan for good, a spot not typically known as a skiing mecca but as Mike says, “You can ski anywhere and do it creatively, and make it fun.” With massive snowfall the past few years rivaling the Rockies, the suddenly snow-laden city of Grand Rapids offers up plenty for Hornbeck’s street skiing skill set. In Episode 1 of Snowcieties, Mike celebrates his skiing roots with friends Spencer Milbocker and Kim Boberg on a four-month urban mission spanning November to February.

Directed by: Corey Stanton
Produced by: Mike Hornbeck and Spencer Milbocker
Cinematography: John Harvey, Corey Stanton, Christian Lessard, Kyle Decker, Spencer Milbocker, Mike Hornbeck
Song: Blues at Sunrise- Stevie Ray Vaughn and Albert King