North
North builds gear for people who listen when the conditions call. Every piece is designed to feel natural, intuitive, and dialed, so you spend less time adjusting and more time locked in with wind and water.
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About North
North comes from a deep respect for the elements and the riders who commit to them. Their design process starts on the water and ends there too, shaped by real sessions, real feedback, and a constant push toward refinement. The focus is not flash or trends, but balance, control, and confidence in changing conditions. North gear is built to disappear under you, letting wind, water, and instinct take over. If you care about feel, flow, and clean execution, North speaks your language.
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