All Darn Tough does, all they ever have done, is make socks. Darn Tough is interested in one thing: producing the best possible socks the world has to offer. Just when they think they’ve arrived, Darn Tough starts over and improves what they’ve almost perfected. Little changes, small adjustments, a touch more of this or a drop less of that is what keeps them going. That willingness to never give up, to never be satisfied, and to always go for that next peak is what Darn Tough is all about.