Since its inception in 1983, Bula has been living the good life. While vacationing in Fiji two ski bums were inspired by the islands carefree spirit and greeting. The brand was established to represent their fun and unique lifestyle. “Bula Bula” is a Fijian greeting that stands for “good life, health, and happiness," which are values that remain at the heart of the Bula brand to this day.
Over the past 30 years Bula has grown into an international leader of winter headwear. Bula’s initial offering of hats and beanies has expanded to include base layers, gloves, socks and sweaters. With each year Bula adds fresh new designs which provide a splash of color and a dash style to essentially protect riders and snow-lovers from the elements.